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Google Optimize

Small to medium-sized businesses just getting started with experimentation

Sign Up For Free
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A/B testing

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Native integration with Google Analytics

done icon

Advanced targeting (includes geographic and user attributes)

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Support for single-page web applications

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Google AdWords Integration

done icon

Google Analytics audience targeting

N/A

Multivariate testing (MVT)

Limited

Experiment objectives

Pre-selected

Simultaneous experiment capabilities

Basic

User and account administration

done icon

Implementation services

N/A

Support and services

Self-service Help Center and community forums

Payment options

Free

Google Optimize 360

Larger enterprises or those businesses with more sophisticated testing needs

Talk to Sales
Learn more down arrow icon

A/B testing

done icon

Native integration with Google Analytics

done icon

Advanced targeting (includes geographic and user attributes)

done icon

Support for single-page web applications

done icon

Google AdWords Integration

done icon

Google Analytics audience targeting

done icon

Multivariate testing (MVT)

Full

Experiment objectives

Ad hoc

Simultaneous experiment capabilities

Advanced

User and account administration

done icon

Implementation services

done icon

Support and services

Enterprise-level service, support, and SLAs

Payment options

Invoiced monthly